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Research papers

Virtual reality meets traditional research

In order to compare the traditional research approach- CAPI (Computer Assisted Personal Interview)- with the VR approach, an empirical study was conducted using a sequential monadic design. The study was designed to help us to reach the following...

Catalogue: Congress 2017: Visionary
Author: Alexandra Chirilov
Company: GfK
September 3, 2017
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Citation

Chirilov, A. (2017a, September 03). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research


Research papers

Respondent reaction to computer-interactive interviewing techniques

Computer-interactive (electronic) interviewing shows promise of producing higher levels of respondent interest fewer errors, and data with breadth and richness unattainable through conventional means, all at comparable cost. The Xerox Corporation...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: James N. MacBride, Richard M. Johnson
September 1, 1980
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Citation

MacBride and Johnson (1980a, September 01). Respondent reaction to computer-interactive interviewing techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/respondent-reaction-to-computer-interactive-interviewing-techniques